BookCabin Visual Guide
BookCabin, the official OTA under the Lion Air Group, underwent a visual refresh in 2021 to establish a cohesive and recognizable identity across web and print platforms. The updated branding retains the core essence of the original logo while incorporating the tagline “by Lion Air Group” to strengthen brand visibility and affiliation. This visual guide introduces a unified design language that connects all of BookCabin’s products and services, creating consistency across user touchpoints. From typography and color palette to UI components and marketing collaterals, the guide sets the foundation for both current and future design direction. The result: a flexible yet structured brand system that reflects BookCabin’s growth within the travel ecosystem.